[S1:E4] VIDEO ENGAGEMENT STRATEGIES: How to avoid visual monotony using video pattern-breaking tactics.
Video Engagement Strategies Timestamp:
- [1:15] Pattern Breakers Concept
- [2:05] Avoid Visual Monotony
- [2:40] Visual Overlays
- [3:46] B-Roll Footage
- [4:53] Flirting and Infotaining
YouTube Monitors Your Viewers Engagement
As a channel that’s just a couple of weeks old, one of the first metrics that I wanted to research was how I could retain visitor engagement on the videos that I publish.
In other words, how can I help keep viewers watching from the very start to the very end of the video?
Not knowing the industry jargon for such tactics, I did stumble across a couple of videos that spoke about pattern-breaking.
In the world of Video, it essentially boils down to strategies that you can implement that break up what otherwise would be a monotonous visual experience.
Non-Visual or Tangible Topics
Once I had realised what this concept was, I started watching my favourite goto Guru’s on YouTube video’s more intensely. Not because I was listening particularly to what it was they were saying, but I wanted to monitor the cinematic, visual tricks they were deploying by which to keep me hooked.
Given that much of my video content will be about delivering, explaining, teaching how to perform various tasks, a large proportion of all my video footage content, will be about me talking one-on-one with my camera lens.
I, therefore, knew I would have a harder time at implementing visual engagement strategies as my expertise is predominately knowledge-based (non-visual). As such, I lack tangible products or experiences that I can show the viewer, unlike many other channels.
Therefore I set about making a list of YouTube Engagement Strategies, that not only I can use, but others as well.
Example of YouTube Engagement Strategies
Can you swap to side, front, back, different location within your video footage? In my small office, I find this hard to do, as the window casts a strong light across me and I’ve no space to move the camera back enough other than at the angles you see me film at. However, when possible, I do try and move the camera about.
As humans, we are attracted to people and some less so. Regardless of that being a friendship or life partner. Some people we like, others we hate. Flirting with the camera will help you become a little more charismatic in personality and might be just the spice needed to help your viewers enjoy your video and return.
Whether you wish to act a joker, or just drop some humourous meme’s into your videos, helping people laugh, have fun and enjoy your videos will also be a useful YouTube engagement strategy.
Personally I find humour hard. I am all business mindset, which for me, is why, at the very end of my video’s if I’ve made a false start in my presenting clips and have a little out-take I can use, I always pop it in at the end. It shows that I am serious about what I do, but I’m also human and I find myself rolling my eyes at my own out-takes, so others may as well!
Can you deliver your content in an engaging manner?
Personally, the best examples I can think of for myself when it comes to infotainment is when I tell a story about a past experience, I kind of act-up, get into the role, just like when I take on characters when reading stories to my girls. For others, it might be that you engage with kids as they come into shoot or pets, or you show sides of your personality by pulling funny faces if something does not go right etc…. However, whilst you are doing all of this, you are still continuing to deliver the message you set out to promote.
Desktop Video Footage
Now I work on a PC and so use Open Broadcaster Software to video my desktop as I demo how to use the software, design business stationery etc. On a mac, I believe iMovie has this ability built-in. Cutting between you talking to the camera and demoing something on screen can also be a nice way to break up the visual impact of your videos on your audience.
Because the nature of my video’s is demonstrating what it is I am teaching I find my locations to film restricting, however, if you are a consulting, delivering knowledge and you are not tied to a computer, in the same way, perhaps you can mix up your locations, different parts of your office/home, work etc.
Can you go out “on location” as in visit events, expo’s, networking meetups etc? Many of my suggestions will be from my perspective as my business is about empowering solopreneurial success, so often aimed at the business to a business audience, but it matters not, what your channel is about. Think of a list of places/locations you could visit and then film from. The ide works just the same.
Again, I don’t think I have much opportunity to incorporate this into my videos, given the nature of what I do, but if you were talking about Milton Keynes for example, you could overlay visual footage of Milton Keynes, whilst your commentary audio continues, allowing viewers to get a visual understanding (a picture tells a 1000 words) to accompany your message.
Essentially B-Roll footage is non-presented, think of it as visuall fillers for your message, to accompany it.
Can You Think of Other YouTube Engagement Strategies?
My journey and research into powering up my own YouTube Channel has only just begun, so if you are reading this, and you’ve additional ideas, please do share by commenting below!
Tools and Services Used
These services were mentioned in this video:
- Open Broadcaster Software: Desktop monitor filming software.
These Services were used in the making of this video:
- Epic Sounds: Background Music
- Adobe Creative Suite: Mainly Premier Pro to edit the video.