[S1:E7] YOUTUBE VIDEO CONTENT CREATION AND PLANNING: How to identify content gaps and opportunities as a beginner YouTuber in 2020.
Video Content Creation & Planning Timestamps:
- [01:03] Answer The Public
- [03:35] Identify Possible Questions & Order Them!
- [06:13] Keyword Research
- [06:34] Competitor Research
- [07:24] Fine Tune uestions, Prop’s, Film Content, Wrapper Content, Post Production
Uploading and publishing content for the sake of it is one strategy by which to populate your YouTube Channel. Which given the nature of the audience you serve, what it is that your business is all about. This might just be fine.
But, if you are like me.
I need a good plan and strategy to work from and follow.
I like to know where I am heading and how I plan to get there.
Which is why I don’t like leaving things like my content to chance.
All my video topic ideas come from a broad top-level subject that I want to cover. This entire process from conceptual idea to video production basically falls into a chronological order of 10 steps.
Step1: Answer The Public Research
Knowing exactly what it is that the general world is asking about any given topic is crucial to be able to create a video with content that is in demand.
This website takes away all the leg work.
The free version allows 3 searches a day, so use them wisely, but it really is as easy as typing in the name of your chosen topic, waiting a few seconds to see what Answer The Public finds, and then reading the results.
As per my video. I personally like to download those results as a CSV file, as it makes them easier to then “play” with when I can apply filters to them on a spreadsheet.
Step 2: Identify Questions from the Answer The Public results
Once I’ve opened the list of questions in a spreadsheet, I work through the list two or three times, making questions as red, yellow or green depending on how I personally feel about providing the solutions.
I ditch the red, and use the yellow as back up content should I need it.
Step 3: Order Them
I then put the remaining questions into a chronological order that I think helps the audience follow my explanation of any solutions. I also merge/group any similar style questions.
Step 4: Keyword Research
Now that I know what it is I am planning on talking about, I embark on researching various keywords that people I think might search on when looking for the solution that this video will present.
There are various online tools and services that can provide keyword suggestions and I’ve a couple of different apps installed into my browsers, so that this starts to happen whenever I am online.
I then play one keyword term off against the other, looking for gaps in the market, the ages of competing videos and such like. (This particular process will be covered in a video real soon).
Step 5: Competitor Research
Once I’ve found my ideal SEO Keyword term.
I then watch the top leading half dozen or so videos that YouTube presents to me when I enter my chosen Keyword Term.
These videos will be my biggest competitors.
Step 6: Fine-tuning My Questions
I look at their age, time length, the names of the video titles, thumbnail images and then I watch their content looking for things on my list that they have not covered, or in detail and ensuring anything I can think of that is useful is included, as this will be what makes my content different.
Having performed this process I then tweak and fine-tune my questions and prompts for covering.
Step 7, 8, 9, & 10: Planning Props, Film Content, Film Wrapper Content, Post Production
Now I know what I am talking about, what my video is called, I can get down to planning any props, tools, services needed to deliver my video’d solutions. I then film the answers, then I film the intros and outro’s (video content wrapper), then I edit. Job Done!