Understanding Graphics

[S1:E32] UNDERSTANDING GRAPHICS: for ordering logos and images from Graphic Designers.

Understanding Graphics TimeStamp

  • [00:00] Welcome Introduction
  • [01:18] How are graphics built?
  • [01:50] Tools of the trade
  • [02:20] Layers
  • [04:20] Exporting your image
  • [05:00] Creating a logo through a Graphic Designer
  • [06:43] Where is the logo being created and can you receive the editable version?
  • [08:10] Logos and their uses, file formats and sizes

The Problem

When dealing with graphics and it’s not a task you normally engage with. Many people look at face value an image and take no account for the display settings on their device, the display settings on any software nor what it is that they are truly buying and actually truly need.

The Solution

Understand the medium you are working with.

  1. When ordering graphics to be designed from a Graphic Designer, ask what software they intend to be using. (EG Photoshop/Illustrator).
  2. Ask to receive a copy of the fully editable and layered origonal artwork file. What normally happens, is that the artist will keep hold of this, forcing you to always return to them for future work.
  3. If the designer offers to send you the exported/published/completed image, this is fine, but you want point number 2 as well.
  4. JPEG images are perfect for printed media. Pull-up banners, brochures, leaflets etc, but they size (pixels) still needs to be appropraite for the image use. In addition, the qualtiy of the image needs to be created at a minimum of 300 dots per square inch so that there are no bleed, rough, pixelated images once printed, and you have high quality beautiful sharp lines.
  5. PNG images are perfect for digital media. Websites, profile images, digital business cards. There are also two types. Solid and Transparent. Transparent are perfect for water marks of if the image is an odd shape and you want it to site on top of other content and not have a big white box around it. Solid with with the white box. Again the pixel size needs to be appropraite to the use but the qualtiy can be as low as 72 pixels per square inch. The human eye will not know any different, but the amount of memory being used to save that file will be considerably less. Meaning faster download times for displaying in websites, and multiple devices.

The Benefit

If you know what it is you are buying, you can not get caught out later down the road, by over zealous graphic designers, wanting to make a fwe extra quid as a result of telling you then need to “re-do” something when in fact, they just export a copy of the image with different settings. A 30 second task.

Futhermore, when looking at the image, it may well appear to be a credit card size image for example. But it could be zoomed in on to like 10% and actually be the size of an A2 poster! (This would be too large for web, but the great thing is you can reduce the size). But if you purchase an image that gets supplied at 100% and that 100% is actually the size of a credit card, the image does not hold enough data to be able to enlarge it, what happens it gets stretched. Think icing on a cup cake and try an roll it thin enough and stretch it to fit a corporate cake to feed 100! It will never happen, but in the world of graphics, people get caught out with this all the time.



Share This: